Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Ask yourself, what does a company do to make sure its product is recognized by as many people as possible? You got it - mass marketing. Typically, every company has a marketing strategy, and the more people that know about its product the better.
A mass market is a general population which can be targeted at wide for the sales and marketing of a product. To explain a mass market, it can simply be compared with a niche market. A niche market is one where a very small market segment exists. Example – Tractors are a niche market. They are applicable only to agricultural lands. But a mass market on the other hand is much larger and has diverse demographics. For example – Automobiles – cars and two wheelers, usually target the mass markets with heterogeneous ages, locations and preferences. . However these mass markets can be further diversified into smaller segments. Products which target a mass market generally vary their promotion strategies according to the market.